Netflix is looking to hire an executive to oversee an expansion into videogames, a sign it is stepping up its efforts to grow beyond traditional filmed entertainment, according to people familiar with the situation.

In recent weeks, Netflix has approached veteran game industry executives about joining the company, the people said. While the company has already dabbled in games—for example, it created a game based on “Stranger Things” with an outside developer—it is looking at boosting its investments in the category. One option the company has discussed is offering a bundle of games similar to Apple’s online subscription offering, Apple Arcade, one of the people said.