7 de maio de 2006
A verdadeira crise da Imprensa
Absolutamente imperdível por quem pense media e informação: The changing mix of money and media, Dan Gillmor na BBC. Um apetizer:
Newspapers, in particular, rely in significant part on classified advertising, a lucrative business with absurdly high profit margins.
But in recent years web services such as eBay, Monster.com, craigslist and others have carved away a nontrivial portion of that business. They offer customers, both buyers and sellers, a much better deal: greater convenience, larger selection, unlimited “space” for the advertisement on the web page and lower prices, sometimes outright free.
The competitors for classified advertising are nimble, well-funded and innovative. The only one of those attributes newspapers can match, for the moment, is the ability to invest.”